When it comes to a crisis in the public relations industry, you're taught to stick with the universal truths. Don't fluff public statements or press releases with what could have or should be done. Stick with what has and will continue to be true instead. This lesson is much applicable to the crises-prone cycle known as life. Whether it's a break-up, new job opportunity or emotionally straining time, know what truths you stand for and amplify the...
